Crumbs: Toppling the Bread Cartel
Director Richard Finn Gregory
Countries South Africa
Duration 57 min
Synopsis
Crumbs is the David versus Goliath story of Imraahn Mukaddam, the lone bread distributor who blew the whistle on price collusion within the South African bread industry. The documentary explores the personal and financial turmoil Imraahn faces in wrestling the corporate food machine in a quest for social justice. Together with fellow activists and a tiny legal team, Imraahn is pitted against the bread companies’ army of attorneys. While the mighty bread companies side-step the filmmakers, he champions the cause of the disenfranchised in a Constitutional Court bid to launch the first ever class action lawsuit in South African history.
Crumbs is the David versus Goliath story of Imraahn Mukaddam, the lone bread distributor who blew the whistle on price collusion within the South African bread industry. The documentary explores the personal and financial turmoil Imraahn faces in wrestling the corporate food machine in a quest for social justice. Together with fellow activists and a tiny legal team, Imraahn is pitted against the bread companies’ army of attorneys. While the mighty bread companies side-step the filmmakers, he champions the cause of the disenfranchised in a Constitutional Court bid to launch the first ever class action lawsuit in South African history.