below the line
Director Jens Pfeifer
Countries
Duration 45 min
Synopsis
A documentary about brown-furred polar bears, yellow elephants, and likable demeanour Amelie, Caro, and Ralf are working in the universe of promotion, trade shows, and merchandising. Jens Pfeifer and Denis D. Lüthi have followed them for a year: How does it feel to bring products home to other people? An industry that aims to win over consumers trough personal experiences within „brand philosophies“. A world that turns young people into marketing tools. Easy money for selling yourself. Whether as a brown-furred polar bear, a yellow elephant, or just with a friendly smile. Three young people, three inside views, three strategies.
A documentary about brown-furred polar bears, yellow elephants, and likable demeanour Amelie, Caro, and Ralf are working in the universe of promotion, trade shows, and merchandising. Jens Pfeifer and Denis D. Lüthi have followed them for a year: How does it feel to bring products home to other people? An industry that aims to win over consumers trough personal experiences within „brand philosophies“. A world that turns young people into marketing tools. Easy money for selling yourself. Whether as a brown-furred polar bear, a yellow elephant, or just with a friendly smile. Three young people, three inside views, three strategies.