Colours at the End of the World
Director Ale Corte
Countries
Duration 72 min
Synopsis
In 2006 Benetton celebrated 40 years at the forefront of high street fashion and in recent years one of the most unusual and visually provocative advertising campaigns. Today the situation has changed. He is caught up in a dispute with international repercussions. In 2004 the Benetton group forcibly evicted a couple from their rural home, having finally to resort to police intervention. Benetton is the largest foreign landowner in Patagonia, Argentina with close to a million hectares. The Mapuches however are adamant, ancient lands cannot be bought and sold, they are a birth right of the age-old community.
In 2006 Benetton celebrated 40 years at the forefront of high street fashion and in recent years one of the most unusual and visually provocative advertising campaigns. Today the situation has changed. He is caught up in a dispute with international repercussions. In 2004 the Benetton group forcibly evicted a couple from their rural home, having finally to resort to police intervention. Benetton is the largest foreign landowner in Patagonia, Argentina with close to a million hectares. The Mapuches however are adamant, ancient lands cannot be bought and sold, they are a birth right of the age-old community.